Work

A selection of projects I've loved working on.

Event Marketing & Project Management · 2025

ML6 × OpenAI

ML6, an AI consultancy, needed someone to step in during a pivotal moment — a full rebrand, a growing event agenda, and a lot to coordinate. I joined as their marketing and event project manager, and helped turn their ideas into real experiences. Together we produced two B2B events co-organised with OpenAI: a 350+ person conference at Winter Circus in Ghent, and an intimate ExCo dinner for 40 C-level guests in Amsterdam. Both required end-to-end coordination — venue, catering, tech setup, guest list management, and full event marketing in HubSpot. Alongside the events, I produced a series of webinars with studio recording sessions and live Q&As, and supported ongoing event marketing for hackathons and industry formats.

Ghent event (video) Amsterdam event (video) Webinar (video)

Communication & Event Support · Brussels · 2023

Brussels By Night & Circle Park

Two very different Brussels projects, both rooted in culture and community. Brussels By Night Federation represents and promotes the city's entire nightlife sector. Circle Park was a temporary open-air site built around circular economy — raw, creative, and full of energy. For both, I handled social media strategy, content creation and community management, event communication and coordination, and worked closely with graphic designers and photographers to bring the visual identity to life.

Various clients · Belgium, France, Mexico, Tenerife · 2021 — today

Community Management & Beyond

Community management and social media for a diverse portfolio of clients — from Belgium to Mexico. Ongoing community management for Too Good To Go Belgium for over 3 years, plus Hotel Samas in Mexico, where I also consulted on their launch strategy and coordinated photo shoots. Food brands, wellness professionals, hospitality — each with their own voice, audience and culture. More recently, contributing to AI agent improvement for a scale-up client — reviewing and validating conversational responses to help engineering teams refine their tools.

Rebranding, SEO & Product Marketing · Brussels · 2019–2021

RingRing → Naxai

RingRing was going through a full transformation — new name, new product, new positioning. I joined the team as a marketing and communication specialist and contributed to every layer of that transition. From brand strategy and website creation to SEO, product copywriting and customer interviews, I helped shape how Naxai showed up in the market. I coordinated with clients and partners — including Proximus — to create joint use cases and customer stories. I also supported internal events and managed external fair and booth coordination.

naxai.com